From Business Wire
PHILADELPHIA--(BUSINESS WIRE)--Yoh, the Philadelphia-based workforce solutions company, has won the 2013 Ragan’s PR Daily Award for Best Content Marketing/Brand Journalism, the trade publication announced recently. Yoh won the award for a content marketing strategy it used to communicate with and target agile development professionals seeking employment as well as employers searching for these difficult-to-find computer software professionals.
The campaign, which was deployed by public relations agency Gregory FCA, used an array of highly targeted tools to penetrate social and traditional media channels to inform and empower both employers and agile developers. Housed inside Yoh’s award-winning blog, The Seamless Workforce, the campaign relied on an infographic, editorial cartoons, infotoons, bylined articles, and a series of data-driven blog posts to spur interest, conversations, and engagement in an area of software development where Yoh holds a unique level of expertise.